About

shopdriftless.com

About

Driftless is an adjective used to describe a unique geographic region centered in southwest Wisconsin, and extending into Minnesota, Iowa, and Illinois. The pastoral landscape of the area appeals to naturalists who appreciate its diverse ecosystems and fascinating geological history.

300 million years ago, the glaciers that covered most of midwestern North America encircled what we now refer to as the driftless region. When the glaciers retreated, they left behind all the earthen matter captured within them. That matter is called drift, and where there were glaciers, the drift filled the valleys. Where the glaciers were not, there is no drift—it is driftless.

The melting glaciers also caused massive floods, further carving the terrain within the driftless region—now identified by rolling hills, rock outcroppings, and small trout streams—as the water made its way to the world famous Mississippi River. 

150 million years later, silent sports, such as birding, bicycling, hiking, and skiing are regular activities here. Paddlers prefer the rivers, while pools in gentle streams attract anglers who fly fish for trout. Hunters sit quietly with bow and rifle in the vastly wooded hillsides. The rugged terrain is also home to many idyllic small, family farms.

Many who call the region home are respectful of the environment we share, and make an effort to live sustainably with the land.

When the first driftless sticker sold in 2010, no one anticipated that it would evolve into an environmentally charitable business. But over time, we have come to find there is growing enthusiasm for the word, and the common thread among those getting behind it is an appreciation for the natural world. Therefore, beginning in October 2017, seven years after the first sticker sold, 7% of all sales will be donated to organizations that work to protect and serve the environment we share.

Now driftless also describes people who appreciate our mother, nature.


©2017 Viroqua Creative Workshop LLC